A writer should never think that everything that has been said has already been written. Since that unfortunate first used to slow me down I have come to realize that the whole universe has changed. Technology has changed, ideas have changed, and the mindsets of entire nations have changed.
The fact is that this is the perfect time to write an ebook. What the publishing industry really needs are people who can tap into the world as it exists today. Innovative thinkers who can make the leap into the new millennium and figure out how to solve old problems in brand new ways. Ebooks are a new and powerful tool for original thinkers with fresh ideas to bring information to the millions of people who are struggling to figure out how to plant seeds, tie a necktie, or bake some to-die-for fresh bread.
Okay, those are just some of my writing ideas but there is actually a plethora of e-book ideas just waiting to bring a smile of accomplishment to someone’s face. Let’s say you already have a brilliant idea, and the knowledge to back it up that will enable you to write an exceptional ebook. You may be sitting at your computer staring at a blank screen wondering, “Why? Why should I go through all the trouble of writing my hobby, or time-saving idea when it’s so impossible to get anything published these days?
Well, let me assure you that publishing an ebook is an entirely different way of publishing than the process used when publishing a book in print. Let’s look at the specifics of how the print and cyber publishing industry differ, and the many reasons why you should not be afraid to take the plunge and get your fingers tapping across the keyboard of your choice!
Submitting a print book to conventional publishing houses or to agents is similar to wearing a hair shirt 24/7. No matter how good your book actually is, or how many critique services and mentor writers have told you that “you’ve got what it takes,” your submitted manuscript feels more like a boomerang because it keeps coming back to you instead of landing that prized publishing and Barns And Nobles bookshelf position you desire.
Perhaps, in desperation, you’ve checked out self-publishing and found out just how expensive a venture it can be to assume the position of publisher for yourself. Most “vanity presses” require minimal print runs of at least 500 copies, and even that amount will cost you thousands of dollars. Some presses’ minimal run starts at 1,000 to 2,000 copies. And that’s just for the printing and binding. That’s thousands without even adding in distribution, shipping, and promotional costs and – well, you do the math. Even if you wanted to go this route, you may not have that kind of money to risk.
On the other hand, let’s say you already have an Internet business with a quality website and a quality product. An ebook is one of the most powerful ways to promote your business while educating people with the knowledge you already possess as a business owner of a specific product or service.
A good example is, let’s say that you’ve spent the last twenty-five years growing and training bonsai trees, and now you’re ready to share your knowledge and experience. An ebook is a perfect way to reach the largest audience of bonsai enthusiasts.
Ebooks will allow you to not only promote your business – but it will help you make a name for yourself and your company, and establish you as an expert in your field. You may even find that you have enough to say to warrant a series of ebooks. Specific businesses are complicated and often require the different aspects to be divided in order for the reader to get the full e-book story.
If your goals are more finely tuned in terms of an ebook idea. You may want to build a whole business around writing and publishing ebooks, perhaps even start an e-business. Like setting up a website to promote and market your ebooks. Maybe you’re even thinking of producing an ezine.
Because writers of ebooks are usually people who understand the new cyberspace world we now live in they are one of the most prevalent reasons people read ebooks looking for information about how to turn their Internet businesses into a profit-making machine. They are looking to the writers of ebooks to provide them with new ideas and strategies. Ebook writers are experts in Internet marketing campaigns and the strategies of promoting and distributing ebooks. The cyberspace community needs its ebooks to be successful so that more and more ebooks will be written.
You may want to create affiliate programs that will also market your ebook. Affiliates can be people or businesses worldwide that will all be working to sell your ebooks. Think about this? Do you see a formula for success here?
Figure out what your subject matter is, and then narrow it down. Your goal is to aim for specificity. Research what’s out there already, and try to find a void that your ebook might fill.
What about an ebook about a wedding cake business? Or an ebook about caring for elderly pets? How about the fine points of collecting ancient pottery?
You don’t have to have three master’s degrees to write about your subject. People need advice that is easy to read and easily understood. Parents need advice for dealing with their teenagers. College students need to learn good study skills – quickly. The possibilities are endless.
After you’ve written your ebook
Getting your ebook out is going to be your focus once you’ve finished writing it, just as it is with print books. Creating your e-book should only cost you some time and not thousands of dollars to be able to give out a few copies. People will usually hesitate to buy any book from an author they’ve never heard of. Wouldn’t you?
The answer is simple: give it away! You will see profits in the form of promoting your own business and getting your name out. You will find affiliates who will ask you to place their links within your ebook, and these affiliates will, in turn, go out and make your name known. Almost every single famous ebook author has started out this way.
Another powerful tool to attract people to your ebook is to make it interactive. Invent something for them to do within the book rather than just producing pages that contain static text. Let your readers fill out questionnaires, forms, even crossword puzzles geared to testing their knowledge on a particular subject. Have your readers answer a call to action by clicking on a link that will allow them to recommend your book to their friends and associates. Or, include an actual order form so, at the end of their reading journey, they can eagerly buy your product.
When people interact with books, they become a part of the world of that book. The fact is just as true for books in print as it is for ebooks.
That’s why ebooks are so essential. Not only do they provide a forum for people to learn and make sense of their own thoughts, but they can also serve to promote your business at the same time.